Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions.
Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments (Research Essentials Collection)
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Book Details
Author(s)Christopher O. Gekonge,
PublisherIGI Global
ISBN / ASIN1466645709
ISBN-139781466645707
Sales Rank6,746,420
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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