Identify and Evaluate Advertising (Info Wise)

Name: Identify and Evaluate Advertising (Info Wise)
Author: Valerie Bodden
ISBN: 9781467775809

Author Valerie Bodden

Publisher Lerner Publishing Group

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Book Details

Author(s)Valerie Bodden

PublisherLerner Publishing Group

ISBN / ASIN1467775800

ISBN-139781467775809

MarketplaceGermany 🇩🇪

Description ▲

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.