PCM Professional Marketer Exam ExamFOCUS Study Notes & Review Questions 2012: Building your professional marketer exam readiness

The American Marketing Association’s Professional Certified Marketer (PCM) designation may be earned by passing a comprehensive MC based exam covering several key areas of marketing, including: Legal, Ethical, and Professional Issues in Marketing Use of the Marketing Mix Relationship, Information, and Resource Management Assessment and Planning of the Strategic Marketing Process Marketing Evaluation We give you knowledge information relevant to the exam specifications. To be able to succeed in the real exam, you’ll need to apply your earned knowledge to the question scenarios. Many of the exam questions are written to be less straight forward. They tend to be framed within the context of short scenarios. The exam is quite difficult. Coverage is highly comprehensive – a wide range of topics are presented in the official topic list. This ExamFOCUS book focuses on the more difficult topics that will likely make a difference in exam results. The book is NOT intended to guide you through every single official topic. You should therefore use this book together with the official prep books for the best possible preparation outcome.