New Home Sales Training: Selling New Homes in a Multicultural America

The United States is the top immigrant destination country in the world, with more than 40 million foreign-born residents living here in 2010. Over the next 50 years, nearly 90 percent of our population growth will come from the minority community. America has become more of a Mulligan stew than a melting pot! Minorities are becoming the majority. How do they fit into your sales plan? In Myers Barnes’ latest book, New Home Sales Training: Selling New Homes in a Multicultural America”, the country’s premier visionary on new home sales delivers a guidebook packed with insight, facts, advice, and cautionary tales to equip you with the tools you need to succeed with today’s New American homebuyers. Discover the faux pas—like crossing your legs, saying “no”, smiling, pointing, or accepting a business card with the wrong hand—that can close the door on a new home sales opportunity. Seize the opportunity presented by a rapidly growing market of eager buyers, but start right here and learn the rules of the multicultural marketplace.