Welcome to the most practical and concise introduction to Internet marketing available.
Digital marketing isn t hard, but it is complicated. Jon Leland has provided an extraordinarily useful guide that shows the ins and outs of the full breadth of the industry. A great primer, and a must-read for anyone taking the digital marketing plunge for the first time. - Jay Baer, Co-Author of The NOW Revolution: 7 Shifts to Make Your Company Faster, Smarter, and More Social
"Internet Marketing: 8 Key Concepts Every Business MUST Know" offers a top-level conceptual overview that opens a whole new world of online opportunities for both those who are just getting started as well as those who may be struggling to find traction.
"Internet Marketing is a short read at about 85 pages, but you'll find that every page is packed with powerful information. It's a distilled version that could be hundreds of pages if Leland wanted to fill the book with fluff. Instead, he provides a very refined and focused piece that is brimming with uniquely centered and balanced approaches to both big picture strategy and down-to-earth tactics for Internet marketing." - Tara Hornor, blogger
After clarifying the inefficiencies of Old Marketing, "Internet Marketing: 8 Key Concepts Every Business MUST Know" illuminates the fundamentals of New Marketing with clarity, the author s palpable enthusiasm and even a bit of humor.
Enjoy the ride. The toothpaste is not going back into the tube. New Marketing is here to stay and because it will continue to evolve rapidly, the sooner you get involved the better.