"I have to say it was the first "how to do business" book I have ever managed to finish - or indeed get beyond the first chapter!" - Larry Elliot, The Guardian
For nearly 20 years now, I have been writing, speaking and consulting about the parallels between the business universe and the world of music, be it rock, jazz, classical etc. This follows my much longer involvement with three passions that have filled my life: Science; Business and; Music. Having taught leaders to MBA level, I ve been astonished and delighted to find that many others around the world see the parallels as well. In "The Music of Business" I have brought together a set of articles to provoke and inspire you to think and act differently about a number of conventional business topics, in ways that are better than the usual fare in this area.
You will find chapters on strategy, creativity at work, converting bright ideas into innovation and the leadership of change in this book. "The Music of Business" features a diverse palette of artists - from Deep Purple, Madonna, Led Zeppelin, Lady Gaga, Bill Nelson, The Kaiser Chiefs, Prince, Jimi Hendrix, Eric Clapton, The Beatles, The Velvet Underground, David Bowie, Britney Spears and more.
Music is a global language. In many cases, more so than the language of business that befuddles hard-pressed leaders and staff in their daily lives. "The Music of Business" offers you a rapid digest of business wisdom without all the business jargon.
The book is accompanied by a smart phone app which will be released in due course.