Cold Calling Techniques: That Really Work

The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, America’s #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he’ll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you’ll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: • Turn leads into prospects • Learn more about the client’s needs • Convey the ability to meet the client’s demands • Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you’ll watch your performance soar as you beat the competition and score a meeting every time!