Mass Communication: Living in a Media World

Skills to Succeed in Today’s Media World  

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.

• How to Watch TV News: Revised Edition
• Mass Communication: Living in a Media World
• The Practical Pocket Guide to Account Planning
• Revolutions in Communication: Media History from Gutenberg to the Digital Age
• Inside Reporting
• The Associated Press Stylebook 2017: and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
• INTEGRATED MARKETING COMMUNICATION 2ED: Creative Strategy from Idea to Implementation
• American Journalists: Getting the Story (Oxford Profiles)
• Public Relations: Strategies and Tactics (11th Edition)