BUNDLE: Clow: Essentials of Marketing Research + SPSS Version 22.0

We offer these texts bundled together at a discount for your students.


Clow: Essentials of Marketing Research

This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.  

Covering key statistical concepts, the book includes exercises especially designed to teach students how to interpret and apply marketing research results. To make teaching and learning easier, numerous data sets and case studies are offered through the online resources for instructors and students, which also offer step-by-step SPSS instructions. In addition, the easy-to-follow composition of the text and its accompanying learning aids make it an excellent choice for online courses as well as those taught face-to-face.

 

IBM® SPSS® Statistics Base Integrated Student Edition, Version 22.0

This student version is a single-user license that provides affordable access to statistical analysis, modeling and survey research tools that can support your college coursework and enable you to develop the advanced analytical skills employers seek.  This program is intended only for academic persons, including students, professors, and other academic professionals for use solely in connection with a course offering.  It may only be used in combination with academic textbooks for the sole purpose of teaching and learning analytics.  Use of this program is limited to course work as defined by the course syllabus. Any other use of the program is prohibited.  Please note that this program may not cover all topics that are covered in the text with which it is bundled.    This program is intended to be an introduction to IBM SPSS only.

This version of the program:

• is for a 12-month period, beginning on the date of customer installation;
• is limited to two installations;
• does not allow for add on SPSS modules;
• is limited to 1500 cases and 50 variables;  
• does not allow for SPSS Command Syntax to be used; and
• does not allow customers to merge or aggregate files.