It's Not Rocket Science: A Down To Earth Guide For a Strategic Sales Plan

Finally, a book designed to teach individuals the aspects of developing a strategic sales plan. It is written in plain language and explains key aspects of strategic planning, correlates those aspects to sales, and helps an organization or individual understand what they should look for an do to develop a strategic sales plan that is complete. The book looks at departments, individuals, customers, competitors and all the aspects present in a sales planning situation. All the aspects explained are real world from an author that has been there, done that, and has the scars to prove it.