There are many excellent books about the technical aspects of web performance, but until now there’s been no clear source that outlines the bottom-line benefit of delivering a faster user experience. Time Is Money not only shows developers how to create a business case that they can present to a non-technical audience, but also helps executives understand the ROI of investing in faster web performance.
Many people in the web performance community are highly technical professionals who are challenged with presenting the business value of performance to executives and managers in a clear, compelling way. As a result, there’s been a communication wall between technical and non-technical people within organizations. This book will help overcome that hurdle.
This is not a hands-on tech book, but a business metrics book aimed at developers, who need to present the case for optimizing the performance of business web sites to upper management.