When it comes to influencing human behavior, it s hard to beat the expertise of a practiced salesman. Backed by more than twenty years of sales and management experience, author Pete Thomsen believes that having a positive and constructive influence over others can be beneficial to your life and theirs whether in the classroom, at a work meeting, or at home.
The key can be found in a collection of human-action models, tried-and-true behavioral methods that Thomsen has used repeatedly over the years and taught to his teammates with great success. Throughout this easy-to-digest text, you ll find explanations of these methods, as well as examples of the types of situations where they have been proven useful.
Rather than simply manipulating a person for your own gain, the Constructive Influence philosophy is all about using human nature and an understanding of behavior to promote positive decisions. By using the simple human-action models found in this book, anyone can achieve a greater understanding of how people make decisions, and what it means to be influential, rather than being manipulative.