Copywriting: Learn the Secrets to Writing Words that Sell (Vivian) (Volume 1)

1. Audience - Who is my target audience? Who is going to be reading what I write? Why are they reading what I write? 2. Features or Benefits - Depending upon my audience will dictate whether I focus upon the features or benefits of a particular product or service. 3. Our Goals - What is the overall goal of the copy? Is it sales, opt-ins, opinions or feedback. 4. Strategies - Have we decided on the best strategy? Who is going to tell us if we have achieved our goals? 5. End user Reaction - What is the end game? Much like our goals we must know what we want out of the copy.