"Scientific Advertising" In The 21st Century: An Introduction To Timeless Principles For Success In Advertising And Marketing

"Scientific Advertising" by Claude Hopkins is probably one of the most important books on advertising and marketing ever written. Hopkins laid out the foundation principles of what we now call direct response (or simply direct) marketing. With this approach you can stop wasting money on ads that don't work and instead start making higher sales and bigger profits like clockwork. Hopkins changed marketing and advertising from a hopeful gamble to a predictable science. In this primer and introduction you'll discover the secrets in the original first 5 chapters from "Scientific Advertising" along with an insightful commentary from professional copywriter Kevin Francis of MaximumResultsCopywriting.com.