Business Adventures: Twelve Classic Tales from the World of Wall Street

“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

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• The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
• Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Fully Revised and Updated for 2018
• The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)
• The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
• Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
• The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
• The Automatic Millionaire, Expanded and Updated: A Powerful One-Step Plan to Live and Finish Rich
• Stress Test: Reflections on Financial Crises
• The Essays of Warren Buffett: Lessons for Corporate America