Level the Playing Field: A Social Media Guide for Small Business

Level the Playing Field is a complete strategy guide for any small business owner or marketing professional looking to expand their knowledge of social media and online advertising. It provides all of the tools necessary to build a goal-oriented social media strategy, generate content, and test and analyze your results for optimal performance. This book is a quick, easy read with hundreds of creative ideas and real-life case studies to help you get the most out of every aspect of your online marketing.