Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head:

· Get into the Trenches
· Know if You’re a Speedboat or a Sailboat
· Obsessively Take Advantage of Your Unfair Advantages
· Do What You Do Best, and Outsource the Rest
· Build in Flexibility and a Diversified Focus
· Think Milestones, Not Time
· Nail It Before You Scale It
· 1 Percent Better Is 1000 Percent Better
· Gain Buy-in with Heart-Based Momentum
· Success Doesn’t Equate to a Successful Exit

Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!

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• Burn the Business Plan: What Great Entrepreneurs Really Do
• The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want.
• The Startup Checklist: 25 Steps to a Scalable, High-Growth Business
• Tribe of Mentors: Short Life Advice from the Best in the World
• Lost and Founder: A Painfully Honest Field Guide to the Startup World
• Traction: How Any Startup Can Achieve Explosive Customer Growth
• Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
• How to be The Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs
• Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity