Mindshare to Marketshare: How to win hearts, minds & budgets in the networked age.

I wrote this book for business builders such as technical founders who need to understand sales & marketing, veteran sales leaders who know that the Internet changes everything (including sales) and young sales people who want to learn from the old masters. First you win Mindshare. Selling big-ticket deals to big, complex enterprises during times of disruptive change requires a lot of intelligence. You need thought-leadership selling. You then have to win hearts all sales are emotional. Then you can win budgets.