Commercialism and Journalism
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Book Details
Author(s)Hamilton Holt
ISBN / ASIN1505504821
ISBN-139781505504828
AvailabilityUsually ships in 24 hours
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description ▲
"[...]agate line, for advertising space. Yes, the tremendous power of advertising is the most significant thing about modern journalism. It is advertising that has enabled the press to outdistance its old rivals, the pulpit and the platform, and thus become the chief ally of public opinion. It has also economized business by bringing the producer and consumer into more direct contact, and in many cases has actually abolished the middle man and drummer. As an example of the passing of the salesman, due to advertising, "The Saturday Evening Post" of[...]".