Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising

Pharmaceutical companies marketing their products spend millions of dollars annually to just make sure their consumers are aware of the benefits associated with the product they produce. Through the use of historical information from the health care industry and key economic theory this book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs. This book is printed on the pages only on the right side of the book for easy wraparound reading.