The Perfect Prime: Sensory Marketing Aspects

Sensory marketing is on the rise. The subconscious, non-rational influences on consumer behavior and perception are studied more and more. The key words for this are priming, expectations, sensation transference, crossmodal correspondences and embodiment. This book provides an overview based on the state-of-the-art scientific research and will explain to you why lemons taste sharp and thus it is better to serve them on an angular plate instead of a round one; social opinions influence product evaluation; you truly judge a book by its cover and that your product must really much its package and name to be successful! ...and much more... This book is recommended to everyone connected to marketing research but will also offer some interesting insights to the layman who can take a look at how products can influence and manipulate your perception of products... Or people who just want prove that lemons are truly fast... !! REMARK: This is the 2nd edition of the book previously published as "Sensory Marketing Aspects". This version is corrected but essentially unchanged. !!