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The MBA Bootcamp: What Every Manager Must Know To Succeed

Author Gerard L. Danford
Publisher Independently published
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Book Details
Author(s)Gerard L. Danford
PublisherIndependently published
ISBN / ASIN1520192533
ISBN-139781520192536
AvailabilityUsually ships in 24 hours
Sales Rank171,807
MarketplaceUnited States 🇺🇸

Description ▲

Why The MBA BOOTCAMP? "Students of business are overwhelmed with too much information and traditional business school education offers the same template to all. The Mini MBA focuses-in on what You Must Understand!" Gain a solid foundation in fundamental business practices. Directly apply the knowledge & skills you gain to your career.

Dr. Gerard L. Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) & B.Sc. Engineering CCSU (USA). Dr. Danford has 20 years of experience in successfully consulting multinational companies on strategies and 20 years experience teaching MBA & Executive MBA students in the USA & Europe.

FREE BONUS: Access to: 'Change Management 2.0' & 'Starting a Startup' online courses (provide Amazon receipt number & book title at https://goo.gl/GLEbm9 )

Take Control of Your Professional Development

Managers, startup founders & students of business will benefit most. The Mini MBA can make the greatest difference in your career success!

What You Will Learn

Success Theme

  • The formula for success in business and make it happen.

  • How to navigate the rapidly changing business environment (Accelerators)?

  • How to avoid the enemy of success (Complexity)?

Management Theme

  • The secret to becoming more innovative.

  • The tasks of effective managers.

  • Tools for making better business decisions.

Money Theme

  • Behavioral economics 'eats' rational economics for breakfast.

  • You must understand Value to succeed in business (Drivers of Value)?

  • Planning, Budgeting, and Forecasting (PBF) isn't used effectively.

Market Theme

  • Successful marketing is driven through 'budget allocation.'

  • How to improve your digital marketing ROI?

  • Why mobile is now the #1 marketing challenge, and succeeding in a mobile-first marketplace?

Process Theme

  • The Business Case for a Sustainability Strategy.

  • How to manage dynamic & stable operations (Agile-Lean Process Skills)?

  • Why, where, and how to succeed in international business?

Future Theme

  • The 4 Proven Strategic Styles.

  • How to use Career Weapons?

  • How to Avoid Startup Failure (10/90 Rule)?

PLUS: Case studies on Amazon, Google, Lego and more...


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