Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Name: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)
Author: Dr. Gordon C. Bruner II
ISBN: 9781530022007

Author Dr. Gordon C. Bruner II

Category Marketing research

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Book Details

Author(s)Dr. Gordon C. Bruner II

ISBN / ASIN1530022002

ISBN-139781530022007

CategoryMarketing research

MarketplaceUnited States 🇺🇸

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

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