So Now You're A Graphic Designer

I decided to rescue the world from unwilling and misled graphic design title holders by creating So Now You're A Graphic Designer for the graphically challenged associates who are suddenly expected to be graphic designers. This book is for those who have been told they are now responsible for the company's marketing materials, brochures and other communications and are concerned because they don't know what they need to know to do the job at the level that's expected. It's also for those of you who know just enough to be dangerous. I can't change your situation, but I can help you become a stronger non-designer, graphic designer. In this book we define what a designer does, learn about the design process, dissect the elements of effective composition, discuss some basic ideas, roles and tips that will help you become a quality non-designer and ultimately create excellent visual communications for your clients and businesses.