Brand Strategy Workbook: 6 Steps to Building a Lasting Identity

Brand Strategy Workbook is the practical, let-me-show-you-how-it’s done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.