Strategy and the Business Landscape
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Book Details
Author(s)Pankaj Ghemawat
ISBN / ASIN1542852927
ISBN-139781542852920
AvailabilityUsually ships in 24 hours
Sales Rank1,665,615
MarketplaceUnited States 🇺🇸
Description ▲
4th Edition: An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise.This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
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