Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Most websites lose. Almost all of them.

Many never make a profit. Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

The unique methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get:

• What successful web businesses do differently (and others get wrong)
• How to easily identify your website's biggest opportunities
• A treasure trove of proven solutions for growing businesses

Discover how to grow your profits--by making winning websites that people love.

• Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
• Great at Work: How Top Performers Work Less and Achieve More
• You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
• Good Strategy/Bad Strategy: The difference and why it matters
• LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
• Ogilvy on Advertising
• Story Driven: You don't need to compete when you know who you are
• SPIN Selling
• Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
• Playing to Win: How Strategy Really Works