Learn what it takes to change the character and intensity of an organization.
Rather than thinking of Human Resources as an upgraded personnel department, authors Peter Navin and David Creelman encourage readers to think of HR as an analogue to marketing. Similar to how the Chief Marketing Officer curates an experience to produce the best lifetime value from customers, the head of HR can curate an experience to produce the best lifetime value from employees.
Peter Navin and David Creelman explore a new and innovative model, boldly titling the leader of HR as "The CMO of People." This new title encapsulates a business-focused people function that has learned and grown from the proven tools of the marketing function.
The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman answer essential questions when it comes to the reformation of the Human Resources department: how do we create a predictable and immersive end-to-end experience for employees? How can a CMO of People overcome barriers and drive performance? How, and why, should we structure the HR department differently? And how do we find unconventional people to staff this unconventional model?