19 Ways to Survive: Small-Business Strategies For a Tough Economy (101 for Small Business)

Strong economies come and go. Your business shouldn't have to. 19 Ways to Survive: Small-Business Strategies for a Tough Economy is a practical guide for small-business owners who want to grow their business, avoid falling victim to economic downturns, and bounce back stronger in any economic climate. Authors Lynn and Philip Spry document the steps they used to rehabilitate their own small business in the midst of a weak economy. Readers will be able to apply these practical steps to build a successful, resilient small business right away.You may have heard the statistic that nine out of ten small businesses fail within the first five years of operation. What you may not have heard is that even for those that make it to year six, an additional 90 percent of those businesses fail over the next five years. That means that 99 percent of small businesses will not survive their first decade in operation. 19 Ways to Survive: Small-Business Strategies for a Tough Economy coaches small-business owners how not to fall victim to these statistics. While other small-business survival guides present nothing but theory, authors Lynn and Phillip Spry document how they managed to turn their business around and present the reasoning behind the decisions they made. This book presents practical solutions on how to rescue your business in easy-to-understand language. Readers will be presented with the nuts-and-bolts basics on how they can turn things around today using inexpensive tactics to gain and retain customers. The practical nature of 19 Ways to Survive: Small-Business Strategies for a Tough Economy will help small-business owners to build a successful, growing business in any economy.