Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)

Many small business owners sink thousands of dollars into advertising, only to find out they have made the wrong decisions based on misinformation from overzealous media sales representatives. Advertising Without an Agency will teach business owners how to identify their customers, write advertising copy, and use a variety of resources to achieve the optimum response to their efforts.

Advertising Without an Agency includes extensive information on radio, television, and print advertising. It will show business owners how to use interns, press releases, logos, and the Internet to promote their efforts. The book also includes worksheets on buying advertising space and time to be filled out by media representatives.

Identify your customer markets by age, gender, and zip code with Advertising Without an Agency. This book will show you the best way to structure your advertisements and how to track your results. If you are interested in cutting through the fluff about what you can do through advertising and want to learn how to do it, then this is the book for you.