Adams Streetwise Small Business Start-Up: Your Comprehensive Guide to Starting and Managing a Business

This layman's guide to establishing a small business not only explains the daunting challenge of getting started but helps readers through the even more intimidating processes necessary to keep the operation running. Packed with detailed instructions and colorful, illustrated examples, Small Business Start-Up is a neatly organized and easy-to-follow book. Even though Adams uses plainspoken language, he covers a comprehensive range of subjects, such as creating press kits, hiring strategies, the pros and cons of advertising mediums, and lessons in accounting. His advice is logical and straightforward, and will appeal mainly to those new to the world of business. He demonstrates that with enough foresight, knowledge, and self-motivation, it is possible to build a successful business--without a $50,000 MBA. --Cate Bick