Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales oaring

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.