Culture Savvy: Working and Collaborating Across the Globe

Although globalization has long become a business reality, fear, stereotypes, and misunderstandings about cross-cultural collaborations abound. Culture Savvy addresses the latent discomfort about communicating with different types of people and teaches how to overcome these fears. Based on extensive research in neurology, it focuses on basic human needs and details the four R's of human interaction-respect, relationships, recognition, reward. This book reveals how we can best understand and appreciate each others' differences.