The Design Process

The Design Process explores the route of a design through seven stages from the World of
Imagination to the World of Objects, starting the journey at inspiration with production as
the destination. Aspelund emphasizes the need to understand one s own creativity in order
to develop and communicate ideas. He examines the designer s roles artist, dreamer,
performer, manager, coordinator, communicator, and problem solver. Supplementing the
author s insights from his personal experience are the perspectives of other designers.