Beyond Design: The Synergy of Apparel Product Development (2nd Edition)

This practical text takes students step-by-step through the preproduction processes of
apparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the fashion business, the Second Edition covers the evolving partnerships among
textile suppliers, product developers, manufacturers, and retailers as they work to develop
apparel products in today s customer-driven environment.