Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and more
Interactive strategies and media tactics for Web ad campaigns large and small
Webworks: Advertising
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Book Details
Author(s)Thomas Forbes
PublisherRockport Publishers
ISBN / ASIN1564965643
ISBN-139781564965646
AvailabilityUsually ships in 1-2 business days
Sales Rank11,196,271
MarketplaceUnited States 🇺🇸
Description ▲
From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.