Catalog Design: The Art of Creating Desire (Graphic Design)

Examining the lucrative, competitive and challenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues, including Neiman Marcus, Habitat, Martha by Mail, Banana Republic and Abercrombie & Fitch. It considers how the best catalogues forge emotional connections that make us not just comfortable, but eager to buy. With photographs and historical and descriptive text, the book demonstrates the how, why and what-if of great catalogue design.