Building a Multimedia Presence on the World Wide Web

This in-depth report explains the origins and architecture of the World Wide Web (the Web) and identifies the most profitable Web marketing applications. The report discusses the various tools, including design and manipulation software and third-party development services, which are necessary to navigate and establish representative home pages on the Web.

The report is equally useful as a reference for business and marketing managers and information technology (IT) professionals whose responsibility is to develop corporate global communications and networking infrastructures.