Million Dollar Mailings

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique ― copy approaches, design, formats, offers ― unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

• The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
• The Greatest Direct Mail Sales Letters of All Time: Why They Succeed, How They're Created, How You Can Create Great Sales Letters, Too!/Book and Disk
• Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
• How to Write a Good Advertisement: A Short Course in Copywriting
• The Boron Letters
• How To Make Maximum Money In Minimum Time
• Great Leads: The Six Easiest Ways to Start Any Sales Message
• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
• The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
• Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing