Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The author a university professor, consultant, and former hospital CEO taps into his global experience to present practical concepts and their real-life applications, highlighting the importance of both competitive and collaborative strategies to an organization s success in the healthcare marketplace.
The book is divided into six major components:
Definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances Discussion of the relationship between strategy and an organization s key stakeholders, values, mission, and visionPresentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysisExplanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization s mission and vision Examination of strategic change management, strategic leadership, and the impact of organizational structure on strategyDescription of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets
