Essentials of Strategic Planning in Healthcare, Second Edition,fully explains strategic plan development and implementation from conducting an environmental assessment to communicating the plan to stakeholders as well as the factors that influence strategic planning effectiveness, including organizational culture, physician involvement, and planning across the continuum of healthcare services.
This new edition discusses reform-driven changes that impact strategic planning, including the advent of accountable care organizations and patient-centered medical homes. Through the revised and updated comprehensive case study woven throughout the book, readers gain hands-on understanding by applying what they learn as they go. Accompanying exercises test comprehension and reinforce key concepts.
Additional updates include:
New, real-life case studies that complement the comprehensive case study that forms the foundation of the bookA new chapter on healthcare marketing that discusses the integral role marketing plays in strategic plan implementationNew health information technology content, including coverage of big data, the increasing use of mobile devices in healthcare, the growth of telemedicine services, and the importance of the patient portalDiscussion of new technologies used to communicate the strategic plan, including the company intranet, videoconferencing, webcasts, and other digital mediaExpanded discussion of hospital physician integration models and the strategic advantages of partnering with physiciansIncreased coverage of pay-for-performance initiatives and related terminology, including the Donabedian framework for quality, nurse-sensitive patient outcomes, therapeutic alliances, and value-based purchasing
