The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
📄 Viewing lite version
Full site ›
Book Details
Author(s)John A. Fortunato
PublisherHampton Pr
ISBN / ASIN1572734086
ISBN-139781572734081
AvailabilityUsually ships in 24 hours
Sales Rank2,159,443
CategoryLanguage Arts & Disciplines
MarketplaceUnited States 🇺🇸
Description ▲
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
More Books in Language Arts & Disciplines
Meaning and Grammar - 2nd Edition: An Introduction to …
View
Challenges for Arabic Machine Translation (Natural Lan…
View
Cyberpragmatics (Pragmatics & Beyond New Series)
View
Pierre Bourdieu: A Critical Introduction to Media and …
View
Tools for Matching Readers to Texts: Research-Based Pr…
View
The Development of Language (5th Edition)
View
Medical Writing in Early Modern English (Studies in En…
View
Language Death: Factual and Theoretical Explorations w…
View