Business Girls & Two-Job Wives: Emerging Media Stereotypes of Employed Women (Hampton Press Communication)

This book is a historical examination of how popular magazines portrayed wage-earning women during the critical interwar years, 1918-1941. Although women had been entering the workplace for some time, their contributions to World War I, the passage of women's sufferage, postwar business expansion, and changing social mores put the cultural conversatlion over women's employement into high gear. Examining how magazines covered employed women during this critical period, this book identifies a number of emerging stereotypes that the author argues were used to reinscribe women into a domestic discourse. Moreover, those stereotypes are echoed today in print media, television, film and the Internet.