Take It Personally: How to Make Conscious Choices to Change the World

Humanitarian consumers have been outraged to learn of the Gap's sweatshops, the young children who assemble Nike running shoes, and the deplorable demands put on agricultural workers by Starbucks Coffee. This book is a call to action to change business practices that hurt workers, children, animals, and the environment. Anita Roddick, founder of The Body Shop, a phenomenally successful alternative corporation, believes that businesses can be both profitable and ethical. Her 1,700 stores in 47 countries sell environmentally friendly beauty products within a model of personal accountability and social responsibility. Inspiring consumers to think about what they buy and from whom they buy it, this book examines the issues driving globalization and the steps consumers can take to keep destructive elements in check. Contributors include the Dalai Lama, Peter Gabriel, Julia Butterfly Hill, Vandana Shiva, Paul Hawken, and Ralph Nader.