Cook teaches techniques for accurately determining the actual market value of a boat and reveals which repairs and upgrades are worth doing and which are a waste of time and money. His advice concerning ad content and placement will maximize the number of prospective buyers while minimizing the expense of advertising. He also offers a variety of creative selling alternatives, including hiring a broker, donating the boat in exchange for a tax break, or putting it up for auction on the Internet.
This is an ideal guide for anyone who wants to sell his boat quickly, painlessly, and at a premium price.