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The Success Case Method: Find Out Quickly What's Working and What's Not

Author Robert O. Brinkerhoff
Publisher Berrett-Koehler Publishers
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Book Details
ISBN / ASIN1576751856
ISBN-139781576751855
AvailabilityUsually ships in 24 hours
Sales Rank1,005,852
MarketplaceUnited States 🇺🇸

Description

The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered ""success""; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization.