The book discusses four areas integral to big-vision, small-business ownership: engaging in inspired planning, knowing which model of growth to follow, maintaining successful employee and customer relationships, and seeking balance and integrity.
Big Vision, Small Business: 4 Keys to Success Without Growing Big
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Book Details
Author(s)Jamie S Walters
PublisherBerrett-Koehler Publishers
ISBN / ASIN1576751880
ISBN-139781576751886
AvailabilityUsually ships in 24 hours
Sales Rank1,604,060
MarketplaceUnited States 🇺🇸
Description ▲
While most of the business world glorifies growth, Big Vision, Small Business celebrates the art -- and power -- of thinking small. Based on more than 70 interviews with small-business owners and on the author's own experience as a small-business entrepreneur, this book demonstrates that a company doesn't have to be big to make a significant impact. According to the author, a new kind of business owner is emerging. Defining business success qualitatively as well as quantitatively, these individuals ensure that their bottom line balances personal priorities and social responsibilities.