International Franchising - 3rd Edition

International Franchising - 3rd Edition is an in-depth examination of the most important and practical questions relating to international franchising. Designed for use by the franchise attorney or professional, it is the preeminent work for the franchisor who either is contemplating, or already has, an international presence. This work, besides exploring the legal and related business factors of entering into an international franchise agreement, offers strategy and analysis regarding the different commercial alternatives or vehicles available to the franchisor (direct franchising, master franchising, development agreements, joint ventures and test-period agreements) and how to avoid and deal with some of the inherent difficulties associated with them. Appendices provide important legal information and documents relating to international franchising.