Creativity Inc.: Building an Inventive Organization

RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

• Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
• Leading Change: The Argument for Values-Based Leadership
• Leading Change, With a New Preface by the Author
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
• Business Leadership: A Jossey-Bass Reader
• Good to Great: Why Some Companies Make the Leap and Others Don't
• The Myths of Innovation
• The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
• Good Strategy Bad Strategy: The Difference and Why It Matters
• Leadership: Theory and Practice