The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Book Details
Author(s)Frederick F. Reichheld, Thomas Teal
PublisherHarvard Business Review Press
ISBN / ASIN1578516870
ISBN-139781578516872
AvailabilityUsually ships in 24 hours
Sales Rank197,992
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
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